Company Strategy
As part of our strategy, we continue to place high priority on attracting, developing, and retaining highly talented people. Employees who identify with the goals and values of our company have transformed our vision into reality. People with passion and expertise are paving the way to our future success.
The Publishing Department cooperates with authors and industry partners for typesetting, publishing, and printing of books. The electronic versions are securely encrypted and listed for sale on the Internet. In addition, the Technology Department provides technical support and services to help schools, individuals, government organizations, industry partners, and those in need of e-commerce solutions to set up custom-made platforms. The department also gives relevant technology assistance in both internal and external business-related fields.
Internet business development is the new mantra of businesses in today's world. Information dissemination has been widely regarded as the forte of Internet businesses, which use information technology in a most efficient manner. Not only has the Internet come to play an important role in the world trade scenario, no business exists without an accompanying Internet business. The Internet has given businesses the opportunity to open their portals to the global market and become part of the global business community. The most important feature of e-business is that it helps businesses move into the international arena at minimal cost but with maximum efficiency.
Our main business development objectives are as follows: 1) integration of printed books and e-books; 2) successful product marketing and advertising; 3) operational research and sales; 4) maintenance and development of integrated e-commerce platforms; and, most importantly, 5) customer service and satisfaction. Through the most professional talent and innovative technology, we offer rich and splendid content and create a new reading platform for extensive readers.
In addition to online sales, we distribute books from different publishers. We promote and supply not only our products but also those of our business partners. Our Sales and Marketing Department primarily popularizes and promotes all of the products to national and local libraries as well as school libraries. We offer the books to primary and secondary schools, private institutions, and universities.
In response to international trends, we plan to use our rich experience to extend our services to the global stage. We have adopted the latest Adobe technology to publish, and we provide e-book protection using Adobe Digital Rights Management (DRM). We will adhere to our focus of continuously improving our products in terms of quality and service to gain recognition and support from our valued customers.